Using customer analysis to power engagement and sales
Intgral provides data integration and customer analysis services that put your client data to work solving business challenges. We take the time to understand what makes your industry tick. We combine that understanding with your existing data sources and our expertise in data analytics to produce actionable insight into customer behavior. Intgral can help you understand and predict client behavior, improve customer engagement and drive sales growth.
You’ve got questions. We’ve got answers!
Putting 20 years of industry experience to work for you.
Many players in the customer analysis field are software specialists with little or no industry experience. At Intgral, we have more than 20-years experience putting the power of customer analysis to work. We’ve helped hundreds of organizations across many industries marshal their data and use it to understand client behavior. Here are some of the core industries we serve:
What our customers say about us
Ivanhoé Cambridge, a global real estate industry leader, invests in high-quality properties and real estate companies in select cities around the world. It does so prudently, with a long-term view to generate optimal, risk-adjusted returns.
“ I love working with the team at Intgral. I’ve been working with them for more than 10 years now, and their expertise in finding actionable intelligence through customer data analysis has reliably helped us achieve sales growth. In some of the projects we’ve worked on together that growth has been up to 20%. I want to say thank you to the Integral team for being trusted and valued partners. ”
Marcil is a Quebec-based construction supply and hardware chain with 15 locations and more than 1000 employees. With over 100 years in the business, Marcil’s how-how makes it a favoured partner for contractors and construction companies.
“ We have a 20-year history of working with Intgral to bolster our brands’ identities and to help them evolve and grow. We’ve worked together on brands such as Reno-Depot, Casinos du Quebec and most recently at Marcil. Intgral’s expertise and flexibility allowed us to adapt their offering to vastly different business realities. They also helped us understand the golden rule of retail - not all customers are created equal. The trick is identifying the most valuable ones. ”
Immunotec is a publicly traded company providing research-based nutritional and wellness products that improve quality of life and performance.
“ Intgral’s ability to relate data with behaviors is remarkable and the information provided has created a platform to improve sales and marketing strategies, knowing with confidence where gaps existed. We’ve worked with them twice and gotten full-value for our investment each time. ”
La Coop fédérée represents more than 90,000 members grouped into nearly 70 cooperatives with operations located across Quebec, New Brunswick, Ontario, Alberta, Manitoba, and Saskatchewan. 12,000 people are employed at La Coop which has annual revenues of $6.3 billion.
“ Intgral had the knowledge to take our data analytics program up to the next level. Their analytical frameworks and industry knowledge helped us spot important patterns in the data and target valuable new customer segments. Intgral helped us gain a much better understanding of who are clients are and what is important to them. ”
RMT or le Réseau de Transport Metropolitaine (formerly AMT) is Montreal’s mass transit authority - operating, bus, train, subway, and adapted transport networks across the 82 municipalities of the Montreal Urban Community.
“ Recently, the RMT took a strategic decision to become a customer-centric organization. Intgral was there for us with vision, expertise and the technology know-how to help. The Intgral team worked hard to de-mystify the technology, help us define functional objectives, streamline our customer communications and make sure we were getting the maximum impact out of our communications investments. ”
With more than 20 clinics in Quebec and Ontario, Epiderma is one of Canada’s largest medical aesthetic care providers.
“ Integral’s intelligence, expertise, and understanding of our challenges is unequalled in our experience. Their client-centric approach and ability to develop truly customized customer analysis solutions sets them apart. The Intgral team’s rigorousness, transparency and reliability made them the ideal choice to support us in implementing our CRM system. ”
Intgral on customer analysis
- 26 Sep
Rethinking the customer journey
By Jean-Marc Gravel
This interested in article from Harvard Business Review examines the importance of rethinking the customer journey. Whether for B2B or B2C, your organization can gain an important competitive advantage by leveraging the customer information you already gather and then creating relevant and customized interactions at every touchpoint along the customer journey.Learn more
- 26 Sep
Better customer service through analytics
By Jean-Marc Gravel
As soon as consumers hit your site, they are broadcasting important signals about their desires, their preferences, and their personas. Maybe this visitor is already a client. Maybe they’ve almost bought but abandoned the process.Learn more
- 26 Sep
Join us October 3rd at Données et intelligence marketing
By Frédéric Beetz
Join us October 3rd at the Westin in Montreal for an interactive session with Intgral president Jean-Marc Gravel. The session is presented as part of the 4th annual Données et intelligence marketing organized by Les affaires.Learn more
740 rue St. Maurice
H3C 1L5, Canada