Building a 360° Customer View and Implementing a Tailored CDP Solution in a Multifaceted Travel Industry Enterprise

Centralize fragmented customer data spread across multiple databases in different divisions of the company to create a 360-degree customer view. Provide tailored access rights to stakeholders, generate dashboards to support decision-making across various marketing aspects, and enable efficient communication with targeted audiences through an integrated campaign execution tool.

The company's complex business structure, encompassing the design, distribution, and retail of products under multiple brands and banners, added an additional layer of complexity to the project.

We proposed a phased deployment of our Nicto platform, starting with the distribution division. By leveraging our expertise in analytics, marketing, business intelligence, and specialized customer data solutions, we implemented a fully customized technological solution aligned with the client’s unique needs.

To ensure optimal alignment between the solution and the company's reality, we also carried out:

• An in-depth marketing diagnosic.
• A behavioral segmentation of customers.
• Tailored post-implementation marketing support to help stakeholders adapt to new customer insights and effectively use the platform.

Just 16 weeks after deploying Nicto for this division:

• 18 relational campaigns were executed.
• Sales increased by 5.6%.
• The average transaction value rose by 11.8%.
• The project's return on investment (ROI) already reached 38.5%.