Exploratory Modeling

Exploratory modeling aims to analyze data to uncover patterns, relationships, and anomalies. It answers the question, "Why did this happen?" The objectives of this type of modeling include:

Identifying hidden relationships between variables.
Formulating hypotheses and generating ideas for deeper analysis.

A few examples...

Program & Channel Effectiveness Analysis
Evaluation of the performance of various communication channels and marketing programs to determine which generate the best return on investment.
Sales, Variance, and Trend Analysis
Examination of sales data to identify discrepancies from forecasts and detect emerging market trends.
Correlation Analysis
Exploration of relationships between different variables to understand how they interact and influence business performance.
Customer Satisfaction Analysis
Study of customer feedback to assess satisfaction levels, identify areas for improvement, and strengthen loyalty.

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500-355 Sainte-Catherine St W
Montréal (Québec)
H3B 1A5 Canada

Telephone: 514-237-5307
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