Nicto will power your marketing activation
Nicto is Intgral’s advanced marketing activation platform. Nicto provides a centralized dashboard and analytical space for all your strategic and operational marketing intelligence activities. It centralizes client information and provides powerful customer analysis tools. The platform also allows you to execute and even automate multi-channel, and omnichannel marketing campaigns. Nicto also provides everything you need to measure the effectiveness of campaigns - Nicto is the one tool you need to become a digital marketing force.
Intgral can help you implement the platform and become experts at using it. Allowing you to focus on determining the most effective marketing channels, strategies and tactics to build engagement and drive sales. Let Nicto activate your marketing efforts!
Case Study - Marketing activation with Nicto
Marketing has moved into a new phase where the expectation is that all aspects of your communications, marketing and sales process will be captured, measured and then used to fuel improved performance. Nicto and Intgral can be your partners in the customer analysis revolution.
Extract all the necessary customer data from source systems (both digital and analog) and create an marketing activation ecosystem that meets the needs of our client.
Implement a Saas-based integrated marketing activation platform that combines all customer-facing activities, monitors marketing, and enables the client to plan and launch personalized multi-channel campaigns and measure results in near real-time.
Marketing teams gain new capabilities, autonomy, and data visibility with Nicto. With the ability to set up and run complex multi-channel marketing initiatives and track their ROI, marketing teams have what they need to improve their performance, power sales and they have the data to prove it!
What our customers say about us
Ivanhoé Cambridge, a global real estate industry leader, invests in high-quality properties and real estate companies in select cities around the world. It does so prudently, with a long-term view to generate optimal, risk-adjusted returns.
“ I love working with the team at Intgral. I’ve been working with them for more than 10 years now, and their expertise in finding actionable intelligence through customer data analysis has reliably helped us achieve sales growth. In some of the projects we’ve worked on together that growth has been up to 20%. I want to say thank you to the Integral team for being trusted and valued partners. ”
Marcil is a Quebec-based construction supply and hardware chain with 15 locations and more than 1000 employees. With over 100 years in the business, Marcil’s how-how makes it a favoured partner for contractors and construction companies.
“ We have a 20-year history of working with Intgral to bolster our brands’ identities and to help them evolve and grow. We’ve worked together on brands such as Reno-Depot, Casinos du Quebec and most recently at Marcil. Intgral’s expertise and flexibility allowed us to adapt their offering to vastly different business realities. They also helped us understand the golden rule of retail - not all customers are created equal. The trick is identifying the most valuable ones. ”
Immunotec is a publicly traded company providing research-based nutritional and wellness products that improve quality of life and performance.
“ Intgral’s ability to relate data with behaviors is remarkable and the information provided has created a platform to improve sales and marketing strategies, knowing with confidence where gaps existed. We’ve worked with them twice and gotten full-value for our investment each time. ”
La Coop fédérée represents more than 90,000 members grouped into nearly 70 cooperatives with operations located across Quebec, New Brunswick, Ontario, Alberta, Manitoba, and Saskatchewan. 12,000 people are employed at La Coop which has annual revenues of $6.3 billion.
“ Intgral had the knowledge to take our data analytics program up to the next level. Their analytical frameworks and industry knowledge helped us spot important patterns in the data and target valuable new customer segments. Intgral helped us gain a much better understanding of who are clients are and what is important to them. ”
RMT or le Réseau de Transport Metropolitaine (formerly AMT) is Montreal’s mass transit authority - operating, bus, train, subway, and adapted transport networks across the 82 municipalities of the Montreal Urban Community.
“ Recently, the RMT took a strategic decision to become a customer-centric organization. Intgral was there for us with vision, expertise and the technology know-how to help. The Intgral team worked hard to de-mystify the technology, help us define functional objectives, streamline our customer communications and make sure we were getting the maximum impact out of our communications investments. ”
With more than 20 clinics in Quebec and Ontario, Epiderma is one of Canada’s largest medical aesthetic care providers.
“ Integral’s intelligence, expertise, and understanding of our challenges is unequalled in our experience. Their client-centric approach and ability to develop truly customized customer analysis solutions sets them apart. The Intgral team’s rigorousness, transparency and reliability made them the ideal choice to support us in implementing our CRM system. ”
Intgral on customer analysis
- 26 Sep
Rethinking the customer journey
By Jean-Marc Gravel
This interested in article from Harvard Business Review examines the importance of rethinking the customer journey. Whether for B2B or B2C, your organization can gain an important competitive advantage by leveraging the customer information you already gather and then creating relevant and customized interactions at every touchpoint along the customer journey.Learn more
- 26 Sep
Better customer service through analytics
By Jean-Marc Gravel
As soon as consumers hit your site, they are broadcasting important signals about their desires, their preferences, and their personas. Maybe this visitor is already a client. Maybe they’ve almost bought but abandoned the process.Learn more
- 26 Sep
Join us October 3rd at Données et intelligence marketing
By Jean-Marc Gravel
Join us October 3rd at the Westin in Montreal for an interactive session with Intgral president Jean-Marc Gravel. The session is presented as part of the 4th annual Données et intelligence marketing organized by Les affaires.Learn more
774 rue St-Paul Ouest
H3C 1M4, Canada