Who we are
We are all about improving marketing performance and driving sales through customer analysis
Who we are is a group of data analytics professionals who are passionate about understanding and predicting customer behavior.
At Intgral we put a lot of brainpower and years of customer analysis experience to work to improve your marketing performance. We’ve got piles of doctorates and masters degrees, decades of field experience, advanced mathematical models and cutting edge software. But most of all we have a deep drive to understand our clients challenges and to help them spur improved marketing and sales performance.
— We turn raw data in smart data —
— We turn customer knowledge into actionable insight —
— We use smart data to power customer engagement and drive sales growth —
Let us help you unlock the power of your customer data.
Our leadership team
Jean-Marc Gravel’s career led him to acquire a solid experience in representation, in marketing and communications direction and in general management. The founder of Intgral devotes himself exclusively to the development of knowledge and organizational intelligence. Mr. Gravel assists high-level executives with the strategic management of issues related to the orientation and implementation of business intelligence environments. His experience in marketing process review results mainly from the adoption of CRM strategies in organizations.
Jean-Marc Gravel founded Intgral in 1990. He has 31 years of experience, including 20 in business intelligence.
Vice-President, Customer Solutions
Trained in sophisticated data analysis and systematization of processes, Andrée-Anne Sauvé develops business intelligence solutions tailored to resolve specific problems. Her experience in strategic planning has made her acutely aware of the importance of properly aligning strategies to corporate objectives. Her strategic approach combined with her understanding of information technology have contributed to the originality and relevance of the methodology developed by Intgral in deploying environments for decision support and exploitation of knowledge from data analysis.
Andrée-Anne Sauvé possesses over 30 years of experience in systematization, strategic planning, business intelligence and consultation.
At Intgral, Andrée-Anne handles business strategies and manages multiple complex analysis projects: behaviour modelling, segmentation, diagnosis, campaign results and customer 'scoring'.
Senior Director, Project Office and Operations
Known for her interpersonal skills, outstanding leadership and great capacity to manage, motivate and stimulate a team, Isabelle Béguin led many complex and innovative projects. Her analytical capacity and her ability to cope with ambiguity and provide perspective allow her to find solutions and anticipate problematic situations.
Isabelle Béguin garners over 20 years experience in information technology, including 12 years as project manager in data warehousing and business intelligence.
At Intgral, Isabelle directs, plans and manages the project portfolio and the work teams.
Vice President, Sales
High-level manager with more than 20 years of experience in sales and sales management, Frédéric Beetz strengthens Intgral’s management team by adding value in terms of strategic planning and market development, in addition to his great technical skills. Focused on delivering true value to his customers, Frédéric will direct his business development activities to insure his customers are satisfied with the services and solutions Intgral delivers. He started his career at IBM, where he acquired the tools and solutions approach to make sure that what is sold is what is delivered. In 2008, Frederic joined NOVIPRO, where he was truly able to explore new and disruptive technologies. This is where he started the Cloud practice and initiated the Big Data & Analytics approach. Frederic is always looking for “what’s next” to satisfy and bring value to his customers.
Join the Intgral team
We are always on the lookout for talented people to join our team. Here are the positions we are currently looking to fill:
Intgral on customer analysis
- 26 Sep
Rethinking the customer journey
By Jean-Marc Gravel
This interested in article from Harvard Business Review examines the importance of rethinking the customer journey. Whether for B2B or B2C, your organization can gain an important competitive advantage by leveraging the customer information you already gather and then creating relevant and customized interactions at every touchpoint along the customer journey.Learn more
- 26 Sep
Better customer service through analytics
By Jean-Marc Gravel
As soon as consumers hit your site, they are broadcasting important signals about their desires, their preferences, and their personas. Maybe this visitor is already a client. Maybe they’ve almost bought but abandoned the process.Learn more
- 26 Sep
Join us October 3rd at Données et intelligence marketing
By Frédéric Beetz
Join us October 3rd at the Westin in Montreal for an interactive session with Intgral president Jean-Marc Gravel. The session is presented as part of the 4th annual Données et intelligence marketing organized by Les affaires.Learn more
740 rue St. Maurice
H3C 1L5, Canada