Rethinking the customer journey

This interested in article from Harvard Business Review examines the importance of rethinking the customer journey.  Whether for B2B or B2C, your organization can gain an important competitive advantage by leveraging the customer information you already gather and then creating relevant and customized interactions at every touchpoint along the customer journey.

Read the article.



100, rue Ann
Montréal (Québec)
H3C 2J8, Canada

Téléphone: 514-237-5307
[email protected]