Is Marketing 4.0 Kicking your Butt?
Gaining customer confidence and earning loyalty is seriously heavy lifting. Marketing 4.0 means knowing preferences, making meaningful offers and following behavior and satisfaction across all channels and touchpoints. It’s a technical, organizational and analytical challenge. And it’s not any getting easier. But we can help.
We are Team Players
At InTgral we understand the value of teamwork, especially when it comes to customer data and analytics. Our experts can provide the support and expertise needed to help your internal marketing team become masters of marketing 4.0. Whether you need support in planning, implementing or executing your customer data strategy, we can help. Need a hand to get started or a long-term data analytics partner? That’s us too.
Our services offering
How can customer analysis help your business thrive?
Has customer analysis got you confused, overwhelmed or you are simply unsure? Don't worry almost everyone starts out there. Our offer includes a full range of customer analysis services. Whether you are just taking your first steps in looking at customer analysis or you a are looking to take your customer analysis program to the next level - we can help. Here are a few of the areas where Intgral can provide support.
Our data is locked away inside operational silos. How do I fix that?
- We need to identify clients who are active across more than one channel of your multi-channel marketing programs.
- We have trouble getting an accurate read because of dirty, unusable data.
- We have multiple customer databases, marketing platforms, CMS or other systems that are unlinked.
We need insight into customer behavior. What’s our best approach?
- We need to identify who our best customers are. Are they loyal to our brand?
- We are struggling to determine the real value of our customers.
- We’d like to better segment our customer base.
We want to interact with clients through marketing activation. What do we need to know before we get started?
- We need to be able to target customer communications based on behavior.
- We are looking for ways to measure and build customer engagement.
- We’d like to tailor personalized marketing for our best clients.
We absolutely need to measure our marketing performance. But where do we start?
- Measuring marketing ROI is a hot button issue for us.
- Being able to quantify the value of each customer is a priority for us.
- We need insight into customer churn and attrition rates and causes.
Our customer analysis offering
Data integration
The first step in any customer analysis journey is data integration. Intgral can help you integrate datasources already available within your organization to identify customers across platforms and provide a global view of customers behavior.
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Data analysis
Whether you are looking to understand one specific set of customer behaviors or set up a long term marketing analytics program we can support you and help you focus your efforts. Intgral can help you understand your customers at every phase of the customer lifecycle.
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Marketing activation
Building on the insights acquired through analysis of your customer data, Intgral can help you implement a marketing platform that will allow you to determine the most effective marketing channels, strategies and tactics to build engagement and drive sales.
Learn moreWhat our customers say about us
Ivanhoé Cambridge, a global real estate industry leader, invests in high-quality properties and real estate companies in select cities around the world. It does so prudently, with a long-term view to generate optimal, risk-adjusted returns.
“ I love working with the team at Intgral. I’ve been working with them for more than 10 years now, and their expertise in finding actionable intelligence through customer data analysis has reliably helped us achieve sales growth. In some of the projects we’ve worked on together that growth has been up to 20%. I want to say thank you to the Integral team for being trusted and valued partners. ”
Marcil is a Quebec-based construction supply and hardware chain with 15 locations and more than 1000 employees. With over 100 years in the business, Marcil’s how-how makes it a favoured partner for contractors and construction companies.
“ We have a 20-year history of working with Intgral to bolster our brands’ identities and to help them evolve and grow. We’ve worked together on brands such as Reno-Depot, Casinos du Quebec and most recently at Marcil. Intgral’s expertise and flexibility allowed us to adapt their offering to vastly different business realities. They also helped us understand the golden rule of retail - not all customers are created equal. The trick is identifying the most valuable ones. ”
Immunotec is a publicly traded company providing research-based nutritional and wellness products that improve quality of life and performance.
“ Intgral’s ability to relate data with behaviors is remarkable and the information provided has created a platform to improve sales and marketing strategies, knowing with confidence where gaps existed. We’ve worked with them twice and gotten full-value for our investment each time. ”
La Coop fédérée represents more than 90,000 members grouped into nearly 70 cooperatives with operations located across Quebec, New Brunswick, Ontario, Alberta, Manitoba, and Saskatchewan. 12,000 people are employed at La Coop which has annual revenues of $6.3 billion.
“ Intgral had the knowledge to take our data analytics program up to the next level. Their analytical frameworks and industry knowledge helped us spot important patterns in the data and target valuable new customer segments. Intgral helped us gain a much better understanding of who are clients are and what is important to them. ”
RMT or le Réseau de Transport Metropolitaine (formerly AMT) is Montreal’s mass transit authority - operating, bus, train, subway, and adapted transport networks across the 82 municipalities of the Montreal Urban Community.
“ Recently, the RMT took a strategic decision to become a customer-centric organization. Intgral was there for us with vision, expertise and the technology know-how to help. The Intgral team worked hard to de-mystify the technology, help us define functional objectives, streamline our customer communications and make sure we were getting the maximum impact out of our communications investments. ”
With more than 20 clinics in Quebec and Ontario, Epiderma is one of Canada’s largest medical aesthetic care providers.
“ Integral’s intelligence, expertise, and understanding of our challenges is unequalled in our experience. Their client-centric approach and ability to develop truly customized customer analysis solutions sets them apart. The Intgral team’s rigorousness, transparency and reliability made them the ideal choice to support us in implementing our CRM system. ”
Intgral on customer analysis
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