Is Marketing 4.0 Kicking your Butt?

“ Working with INTGRAL has been an exceptional experience at every stage of our collaboration. As marketing executive for a leading Canadian auto parts distributor, I had the opportunity to call on their expertise to optimize our marketing initiatives, loyalty program and refine our product/price strategy. Their in-depth analytical approach and ability to interpret data has enabled us to make more informed decisions and significantly improve our revenues and profitability. I highly recommend INTGRAL to any company looking to optimize its marketing performance, sales and pricing strategy. Their commitment to excellence and ability to deliver customized solutions have been essential to the success of our projects. ”

“ During my tenure as head of marketing at Roche Diabetes Care, customer data was at the heart of our marketing strategy. Evolving within a precise regulatory framework, our users' data was the cornerstone of an effective retention and engagement strategy. The InTgral team understood this and has been our business partner in this strategic sphere for many years, over 20 years. As strong in strategy development as in execution, with exceptional expertise in data modeling and projection, InTgral was a true extension of our in-house marketing team. They also supported us in 2 major strategic projects, namely our digital shift in data collection and the migration of our database to new platforms deployed by our international teams. Always anticipating our needs, generous with their time and support, they have always had our commercial success at heart; Intgral truly embodies the notion of partnership. I recommend them without hesitation. ”

“ I love working with Intgral. They're an exceptional team in terms of their ability to listen, their understanding of business realities and their aptitude for data analysis, with a highly structured, in-depth approach. They have an undeniable talent for highlighting new perspectives and transforming data into actionable information and relevant trends. Above all, the Intgral team has become a true partner, an extension of our strategy team, with whom we have built a relationship of absolute trust. I've never worked with such professional, meticulous and strategic people, exceeding all our expectations. We couldn't have found a better partner to help us carry out an in-depth analysis of our loyalty program and build a brand new program, which is a game changer for our company. ”

“ Over the past 10 years, InTgral has supported OSM in the use of its data. Thanks to the analyses and tools we have made available, the organization has greatly improved its understanding of its customers. More recently, InTgral has also helped OSM to implement rigorous project management mapping and processes, which have proved invaluable in cross-functional projects. ”

“ In my role as Digital Transformation Leader for the world's leading live entertainment company, I once again relied on INTGRAL to guide us through the analysis of marketing investments and transactional data. Their highly skilled team was able to identify untapped opportunities and propose innovative solutions to maximize our impact in the marketplace. I highly recommend INTGRAL to any company looking to optimize its marketing performance, sales and pricing strategy. Their commitment to excellence and ability to deliver customized solutions have been essential to the success of our projects. ”

“ Nous avons travaillé avec InTgral sur de nombreux projets au fil des ans, les plus récents étant un diagnostic marketing de notre base de clients et la mise en œuvre de leur outil marketing et CRM, Nicto. Leur connaissance de notre entreprise et de notre base de clients, leur fiabilité, leur rigueur et leur anticipation de nos besoins, en font un partenaire idéal avec qui travailler. L'analyse approfondie fournie et le travail étroit avec InTgral nous aideront à atteindre nos objectifs en matière d'approche centrée sur le client. ”

“ I love working with the team at Intgral. I’ve been working with them for more than 10 years now, and their expertise in finding actionable intelligence through customer data analysis has reliably helped us achieve sales growth. In some of the projects we’ve worked on together that growth has been up to 20%. I want to say thank you to the Integral team for being trusted and valued partners. ”

“ Intgral has been a competent, efficient and loyal partner, accompanying me through the various professional challenges I've had to face. Thanks to them, we've been able to develop such prestigious brands as Réno-Dépôt, Société des Casinos du Québec and, more recently, Marcil. Their great expertise and professional flexibility have enabled them to grasp a golden rule of retailing: “Not all customers are equally valuable. You have to find the right ones and act accordingly... ”

“ We've had the opportunity to work with the Intgral team on two occasions. Our company got full value from the investment we made. They took the time to clearly identify what “intelligence” we wanted to extract from our data, guided us through the process and exceeded our expectations in delivering the results of their data mining. Intgral's ability to link data to behavior is remarkable, and the insights provided have enabled us to improve sales and marketing strategies, knowing with confidence where the gaps were. ”

“ Intgral had the knowledge to take our data analytics program up to the next level. Their analytical frameworks and industry knowledge helped us spot important patterns in the data and target valuable new customer segments. Intgral helped us gain a much better understanding of who are clients are and what is important to them. ”

“ Recently, the RMT took a strategic decision to become a customer-centric organization. Intgral was there for us with vision, expertise and the technology know-how to help. The Intgral team worked hard to de-mystify the technology, help us define functional objectives, streamline our customer communications and make sure we were getting the maximum impact out of our communications investments.  ”

“ What sets InTgral apart is data analysis. Their approach and willingness to support the customer have been essential catalysts in our growth strategy. Thanks to their expertise, we've been able to push the boundaries and seize new opportunities with confidence. ”